Henri Bendel Picks Up Becca

Becca, a collection of luxury cosmetics and fine brushes and tools, has partnered with Henri Bendel for distribution—starting at the store’s flagship location on Fifth Avenue in New York City.

Created by Australian-born makeup artist Rebecca Morrice Williams, Becca specializes in being able to exactly match any complexion; offering an extraordinary collection of more than 30 concealer colors and 30 foundation colors, as well as a range of natural-toned shades for face, lips, cheeks and eyes, according to the company. A wide selection of handmade brushes and elite tools round out the range.

To celebrate this new retail partnership, Becca is developing an exclusive palette for Bendel’s that will be part of the Spring “Halcyon Days” collection and will launch March 1.

As with all beauty at Bendel’s, the Becca counter will feature fully trained makeup artists that will offer consultations and touchups. Additionally, during launch week, the brand is also offering a free gift of Mineral SPF Primer ($42 value) with any purchase of $150.

In addition to Bendel’s, Becca is distributed at specialty boutiques nationwide and Duane Reade Look Boutiques in New York City, and is also available on www.beccacosmetics.com.