HerCut to Launch in Sephora and on QVC

The first-ever hair care collection developed to keep first day haircut performance alive, HerCut is launching in all Sephora stores nationwide this weekend. In addition, Brand Ambassador and Emmy Award-winner Kyan Douglas will be debuting the HerCut line on QVC on Saturday, Feb. 6 at 7 p.m.

Created to deliver that first-day haircut look every day, HerCut maintains straight-from-the-salon style by catering to the unique needs of individual cuts.

“Every time you get a haircut, you’re making a huge investment—both emotionally and financially,” explains Bob Salem, HerCut creator CEO and founder of Blue Space Brands. “HerCut empowers you to protect that investment, not only by preserving the impact of your cut but also by enabling you to fully embrace the personality of the style.”

“It’s an industry secret that there are really five essential hair styles that all stylists master during their training,” adds Douglas. “No matter what your hair type, your stylist uses the same techniques to create your signature style. Maintaining that look is about using products tailored to the cut, not the hair itself. For the first time, HerCut offers products that bring out the best in every cut, giving you flawless style long after you leave the salon.”

Created to address the five major categories of haircut—the bob, the pixie, the shag, the blunt cut and long layers—HerCut employs “catalysts” that work on a molecular level to ensure that hair conforms to your cut, picking up where your stylist leaves off. The catalysts are customized to meet the specific needs of every cut (i.e., weighted, forward motion for bobs and controlled separation for shags) to maximize every style regardless of hair type.

Each of the five fundamental styles has its own customized heat-activated catalyst that promotes the right behavior for the corresponding cut.

More info: www.hercut.com