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Hey Dude Relaunches for 2012

Men’s skin care range revamps packaging and website.

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By: TOM BRANNA

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Instead of producing just another re-packaged “me too” men’s product line, Hey Dude Skin Care has rolled out a line of skin care that reward a guy’s craving for a simple system, according to the company. The collection ($9.99-$17.99) has combined functions like blending a facial cleanser with a shave gel as well as a pheromone-infused 3-in-1 shower SKU. Its tagline is “Ladies Beautify, Guys Dudify.”


By replacing its past series of branded products with a simple, step-by-step set of SKUs comprising a system it calls “Dudification”, Hey Dude Skin Care addresses all of the major male grooming needs – exfoliation, shaving, post-shave treatment, moisturizing and sun protection, said the company, who is in active discussions with a number of national “brick and mortar” retailers.

In addition, the company is actively working to promote its products to its target male audience through social media outlets including Facebook, Twitter and Foursquare. Looks like it could be Year of the Dude.

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