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October 7, 2008
By: TOM BRANNA
Editor
Luxury skin care company La Prairie has unveiled Cellular Cream Platinum Rare, a new anti-aging cream representing “the apex of science and luxury.” A 1.7-oz supply is $1,000. Platinum, the namesake ingredient and one of world’s most precious metals, fights signs of aging by maintaining the electrical balance in the epidermis, a necessity for optimal skin functionality. Formulated with a blend of negatively-charged microscopic particles of pure platinum suspended in water along with Smart Crystals, peptides, vitamins and antioxidants, the cream significantly reduces the appearance of deep wrinkles and lines on the skin while increasing resilience and hydration.
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