H&M Debuts Organic Perfume Oils

For the first time ever, H&M’s Conscious Exclusive collection includes a set of three organic unisex perfume oils that can be worn individually, or mixed together to create a unique scent. The oils are a part of the 2017 Conscious Exclusive collection which also includes pieces made from more sustainable materials for women, men and kids.

The organic perfume oils are created around three different scent groups – floral, fresh and woodsy. Rouge Pivoine combines top notes of bergamot, rose and pear with a middle layer of peony and geranium; the peonies echo a screen-print used in a piece for the women’s Conscious Exclusive collection. The base of Rouge Pivoine consists of freesia, tea, and cedar.

The freshness of Lemon Amour comes first from top notes of orange, lemon, and bergamot, with a middle layer of lemongrass and lime, and finishing with a base of apricot, melon, and guaiacum.

Meanwhile, the woodsy Vert Douce starts with notes of sweet orange, galbanum, and elemi, followed by layers of green leaves, rose, and tea leaves, and a finishing note of cedar and cypress.

The oils, which have been given organic certification by the independent association, Ecocert, come in roll-on bottles.
 
“I love the Conscious Exclusive organic perfume oils, which capture the inspiration that we found in the human senses. Each of the three scents is beautiful on its own, and creates something totally unique and personal when combined together,” says Pernilla Wohlfahrt, H&M’s head of design and creative director.

The collection is available in select stores and online.