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Hot Off The Grill: White Castle Candles

Chain sells out of burger ‘n onion scented candles that benefit Autism Speaks.

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By: TOM BRANNA

Editor

Just two days after White Castle launched the sale of its steam-grilled-on-a-bed-of-onions-scented candles, the fast-food chain’s online store (www.houseofcrave.com) was officially sold out of the candles Tuesday evening.


“We’re thrilled with the overwhelming customer response to our one-of-kind White Castle candle,” said Jamie Richardson, vice president of corporate relations. “White Castle fans from around the country have responded so enthusiastically that our online inventory sold out in record time. Best of all, net proceeds from all candle sales will be donated to Autism Speaks.”

Richardson said some of the $10 candles—created to commemorate the 18th annual celebration of National Hamburger Month—are still available at some White Castle restaurants.

Packaged in a ceramic holder that reproduces the signature cardboard sleeve of the White Castle hamburger packaging, the candles will be available for sale again later this year around the holiday season.

White Castle teamed up with Laura Slatkin, founder of Nest Fragrances, to introduce the candle. The idea was sparked when White Castle executives met Slatkin, who sits on the board of Autism Speaks.

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