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Was ranked No. 40 given its hefty global donation program and sustainable packaging.
September 25, 2024
By: Lianna Albrizio
Associate Editor
B Corp-certified, household cleaning products organization Tru Earth has been recognized in Fortune’s 10th Annual Change the World list.
The global ranking honors companies that have made a positive social or environmental impact through activities that are part of their core business strategies.
Fortune writers and editors evaluated companies based on four factors: measurable social impact, business results, degree of innovation and corporate integration. Tru Earth was ranked No. 40 due to its packaging and global donation program. Through this giving program, the B Corp partners with more than 1,000 non-profit organizations to provide laundry eco-strips, or loads of wash, to people in need. For every $25 of Tru Earth products purchased anywhere in the world, Tru Earth will donate laundry detergent for one person for an entire month. The company says underpinning this commitment is an enterprise-wide belief that having clean clothes is a human right.
“It is a tremendous honor to be named to Fortune’s Change the World list—and to be in the company of other organizations that are innovating, disrupting and collaborating to address the world’s most pressing issues,” said Brad Liski, CEO of Tru Earth. “Our social impact commitment has always been simple: The more successful we are as a business, the more we can help protect the environment and give back to people in need. This recognition affirms that our strategy of equally prioritizing environmentalism, social good and financial success is not only good for the world, but also good for business.”
Tru Earth has to date donated more than 50 million laundry eco-strips and saved more than 186 million single-use plastic containers from entering landfills and oceans by offering an alternative to traditional laundry products.
Check out our full coverage of the household cleaning market here.
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