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How To Stage an ‘AP/deo Intervention’

Scottsdale naturals company offers to send anonymous “deodorgrams.”

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By: TOM BRANNA

Editor

The high temperature in Scottsdale, AZ today is expected to be 106°—and that will surely put everyone’s AP/deodorant to the test.
But what about those who won’t don deodorant? Unfortunately, we know who they are—and we all wish they would get the message.

G.B Proudfoot’s will tell them for you. This Scottsdale, AZ-based natural personal care company is offering consumers a way to send their stinky friends, acquaintances and co-workers a “deodogram.”

Proudfoot’s will send out a gift wrapped stick of its For Pits’ Sake Natural Deodorant with one of three carefully worded messages about why a swipe of the stick would be beneficial. The deodograms can be anonymously or as a gift for under $10, including shipping, according to the company.

For Pit’s Sake 2.5 oz. stick deodorants (which retail for $7.99 each) come in citrus, lime and clove, lavender and unscented.

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