Hugh Jackman Creates Kids Sunscreen Line

Actor Hugh Jackman and his business partner Chris Clarke have launched a new line of products called Pure Sun Defense, a line of broad spectrum, made in America sunscreen products targeting kids.

 “Sun protection wasn’t as prominent for my generation and it’s important we emphasize its value for the next,” said Jackman, who was initially diagnosed with basal cell carcinoma in November 2013 and has since used his personal social media to emphasize the importance of wearing sunscreen. “I’m a father and want my children —all kids, really—to protect themselves against the health risk of skin cancer, since it’s so easy to do so.”

Pure Sun Defense products, developed to appeal to kids through product quality and relevant packaging, are all:
—Broad Spectrum SPF 50 UVA/UBA protection and water resistant
—PABA free, fragrance free and hypoallergenic
—Tested by dermatologists, pediatricians, and recommended by the Skin Cancer Foundation
—Made in America

The new products are available in a 6-oz spray and 8-oz tube with a suggested retail price of $5.98 for either, and sold at Walmart and Target nationwide.

Pure Sun Defense has forged partnerships with Marvel, Disney and Universal studios featuring The Avengers, Spider-Man, Despicable Me, Frozen and Princesses on the packaging.

“Superheroes and winning animated films are an integral part of our children’s culture,” said Clarke. “Pure Sun speaks equally to kids and moms and brings an element of fun and familiarity to sun care.”

Pure Sun Defense, which was created by Pure Growth Group in New York, bills itself as a product innovator and marketing consultancy. PGG has launched proprietary brands SK Energy Shots and Bear Grylls Outdoor, and also works with Fortune 500 companies such as Time Warner Cable and Mars, Inc. Jackman is a co-founder and executive director at PGG, and led the development of the new Pure Sun Defense line, along with PGG co-founders Chris Clarke and Sabrina Peterson.