Hugo Naturals Names Steven Dickstein CEO

Hugo Naturals, a Chatsworth, CA manufacturer of natural personal care products, has hired Steven Dickstein as its chief executive officer.

Dickstein, who was most recently president of Freeman Beauty Labs, will work with the company’s founders and new management to further develop the brand and leverage its appeal through increased availability globally.

Founders Hugo and Debra Saavedra will take on positions of chairman/chief innovation officer and president/chief creative officer, respectively, according to the company.

In addition, the firm said it has finalized a strategic investment led by private equity firm Manhattan Growth Partners, which included an investment from the Matthew Pritzker Company.

“With the demonstrated brand success and now the significant capitalization, we are ready to grow this gem of a business,” said Dickstein, who has also worked for Clorox.

According to Dickstein, plans include a scale-up of operations to better support current customer demand and then expand distribution across the U.S. and internationally. To accommodate the increased distribution, Hugo Naturals will transition into a new nearby manufacturing and headquarters facility in the coming months. The new facility will support a ten-fold increase in production, according to the company.

Hugo Naturals was one of the first receive the Premium Body Care seal of approval from Whole Foods Market.