Hydron Technologies, Inc. and Brand Builders International Form JV

Hydron Technologies, Inc.  has entered in to agreement with Brand Builders International, LLC, a private marketing firm, to form a join venture called Brand Builders Rx, LLC.

The new JV, Brand Builders Rx, will combine the expertise of the two entities for the re-positioning and re-launching of the Hydron named brands, utilizing the marketing and distribution expertise of Ilonka Harezi, her success with the Teslar watch brand and her Brand Builders International team. The JV expects to build brand awareness and increase distribution during the first two years, with a projected profit expected in year three.

Under the terms of the agreement, Hydron will contribute substantially all of its operating assets and license to the JV the patented technologies, while Brand Builders International will contribute cash, financing, new headquarters and marketing expertise, including public relations, filming of television commercials, print media and the building of a sales rep force in the U.S. and internationally.

“There is no other skin care line in the world like it. The technology is amazing. The synergies will allow us to really focus in and build something really major,” states Ilonka Harezi, president of the JV.

David Pollock, current CEO of Hydron Technologies, is expected to join the new JV at the close of this transaction in order to facilitate the transition of key creative and sales support, as well as to continue to develop new product opportunities.