IBE Heading to Berlin

Indie Beauty Expo (IBE) has announced a second European show in Berlin, Germany, and a new partnership with Feelunique, Europe's largest online retailer, for the France and UK markets. 
 
The first overseas IBE will be held in London in October 2018. IBE Berlin will take place on March 22 (trade) and March 23, 2019 at the STATION-Berlin.
 
“Europe is a diverse market and German-speaking countries are a discrete opportunity within that market, representing over 100 million consumers spread among some of the best performing economies in the region.  Furthermore, German retailers have been steadily expanding their reach across Europe and now represent some of the most desirable wholesale channels available to brands.  We want to make these markets and channels accessible to more independent brands,” said IBE co-founder Nader Naeymi-Rad.
 
The collaboration with Feelunique, Europe's largest online retailer will launch in July.  The goal of the partnership is to provide millions of beauty devotees the opportunity to discover and shop exceptional products they may not otherwise have access to in the UK and French markets, said the IBE organizers.
 
In the first phase of the partnership, IBE and Feelunique will jointly select approximately 30 brands from those who have exhibited or will be exhibiting at IBE. 
 
“Independent beauty is an important category for Feelunique,” said Joel Palix, CEO of Feelunique. “Over the years, we are proud to have supported many young up-and-coming brands. Moving forward, we would like to extend our platform to more brands that lack a presence in the UK and France. That is also why we decided to partner with IBE. They are a pioneer and a recognised leader in independent beauty and their knowledge, network and capabilities in this space are unrivalled.”