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ICMAD Gears Up For Annual CITY Awards

Deadline for entries is April 29.

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By: TOM BRANNA

Editor

Entrepreneurial cosmetics companies looking to be recognized for their innovative efforts need only to look to the Independent Cosmetic Manufacturers and Distributors’ Annual ICMAD CITY Awards for Cosmetic Innovators of The Year. With the honor, member companies will receive many ways to build buzz for their brands, according to ICMAD.


The 8th Annual CITY Awards will be presented during the ICMAD annual meeting and dinner on June 29, 2011, in New York City.

“Our members are creative, hardworking and deserving of a platform to gain recognition for cosmetics innovation,” noted ICMAD executive director Penni Jones. “Whether it’s for a new brand, packaging design or an advertising campaign the ICMAD CITY Awards honor entrepreneurial achievement.“

“It’s always a great compliment to be acknowledged by one’s peers and the ICMAD CITY Awards are just that,” noted Jane Iredale, Iredale Mineral Cosmetics and 2010 CITY Award winner.

Dr. Robb Akridge, Clarisonic and 2010 CITY Award winner, added,“What is great about getting the CITY Award is the fact that your peers recognize your product as something special. It’s one more confirmation that our company is on the right track for developing truly unique devices for cosmetic skin care.”

Nine CITY Awards categories cover:

Product Innovation:
•Personal Care Product
•Color Cosmetic Product
•Skin Care Product – Professional (Salon/Spa, doctor’s office)
Skin Care Product – Mass (Department/Specialty/Discount/Drug Store)

Package Design Innovation
•Personal Care Product Package Design
•Color Cosmetic Product Package Design
•Skin Care Product Package Design – Professional (Salon/Spa, doctor’s office) and •Mass (Department/Specialty/Discount/Drug Store)

Marketing & Advertising Innovations:
•Print Advertisement – Trade or Consumer
•Online Advertisement

To be eligible for a CITY Award, the company must be a current member of ICMAD and follow the criteria established for each award category.All products must have first shipped, and marketing and advertising programs initiated, between April 1, 2010, and March 31, 2011. Judges are respected advertising, marketing and sales executives with experience, but without current affiliation, in the cosmetics industry.

In addition, while no entry is required, the judges will select a member company from among all the entries that have been in business less than three (3) years, to be eligible for the New Beauty Innovation Award. This award will be presented to a new company that best represents innovation and creativity.

In addition to national media recognition, the CITY Awards winners will be featured with links and contact information on ICMAD’s CITY Awards microsite as well as the ICMAD CITY Innovation Directory page on www.icmad.org. CITY Awards finalists will be featured on the CITY page on www.icmad.org. Winners and finalists are also encouraged to incorporate their awards into their own online and industry marketing.

“The CITY Awards program,” added Jones, “in addition to our ongoing events and benefits, makes membership in ICMAD a must for every entrepreneurial company in the fast-moving cosmetic business. We encourage every member company to participate.”

ICMAD, with 650 company-members, supports entrepreneurial businesses in the highly competitive cosmetic, toiletry and fragrance industry.

For more information or to receive a Call for Entries brochure, visit www.icmad.org or call 800-334-2623.

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