ICMAD Honors Young Designers

ICMAD Honors Young Designers

Pictured, left to right: Leslie Blodgett, creator of bareMinerals and executive chairman of Bare Escentuals; ICMAD president and CEO Pamela Busiek; 2011 ICMAD Young Designers Competition winners Irina Shvarts, Chad Lowe and Cheuk Lau with their prize-worthy product submissions.

The Independent Cosmetic Manufacturers & Distributors Association (ICMAD) celebrated the 2011 ICMAD Young Designers Competition at a gala dinner Sept. 21 in New York City. ICMAD president and CEO Pamela Busiek welcomed members and guests to the 12th annual awards presentation with announcements of the great progress ICMAD continues to make for the benefit of its entrepreneurial members. ICMAD’s chairman, Ian Ginsberg, added comments on opportunities available to members.

Leslie Blodgett, creator of bareMinerals and executive chairman of Bare Escentuals, recalled her own entrepreneurial story and presented the Young Designers Awards. Blodgett helped catapult mineral makeup into the public eye with the launch of bareMinerals and successfully sold Bare Escentuals to Shiseido.

In addressing ICMAD VIPs, members and guests, Blodgett urged everyone to “be a force of beauty.” Speaking directly to the Young Designer winners, Blodgett emphasized that “pretty is what you are, but beauty is what’s inside and that can change the world.”

Created in 1999, the ICMAD Young Designers Competition showcases the talents of students studying package design. “Our continuing goal in hosting this competition is to encourage and develop future creative talent for the cosmetics industry,” noted Busiek.

Selected from dozens of entries submitted by finalists at four highly acclaimed schools of design, the three winning ICMAD Young Designers showed truly exemplary creativity and knowledge of cosmetic packaging needs.

Cheuk Lau, a student at the Fashion Institute of Technology in New York City, won first place and a cash prize of $2,500 for “Zero Post Shave Soother;” Chad Lowe, a student at the Fashion Institute of Design & Merchandising, Los Angeles, earned second place and $1,500 for “Little Monsters Children’s Face Wash;” and Irina Shvarts, a student at Fashion Institute of Design & Merchandising, Los Angeles, placed third, receiving $1,000 for “Lume.”

As part of their winning prize package, the Young Designers met personally with Maureen Kelly, founder of Tarte Cosmetics; Kelly Kovak, founder of Purpose-Built; and Matthew Malin, founder of Malin + Goetz, for a glimpse into how real-world cosmetics companies and design firms work.

The schools participating in this year’s program were The American Academy of Art, Chicago, IL; Fashion Institute of Design & Merchandising, Los Angeles, CA; Fashion Institute of Technology, New York, NY; and Miami International University of Art & Design, Miami, FL.



New Lower Minimums for Alpha Packaging’s Clear PET Tremont Sprayer Bottles
To make it easier than ever for customers to buy its most popular styles of PET sprayer bottles, Alpha Packaging has reduced the minimum orders for three sizes of Tremont sprayers made at its Cleveland manufacturing facility. Now, customers can order as few as four pallets of three different Tremont sprayer bottles when they tag onto another order for clear bottles, said the company.

PET sprayer bottles from Alpha Packaging

Alpha currently has samples in stock of the 16-, 23- and 32oz Tremont sprayers with 28mm ratchet neck finishes. The bottles are manufactured using a two-stage (reheat and blow) molding process. The minimum tag-on order for the 16oz ratchet finish bottle is 9,216 pieces; the minimum tag-on order for the 23oz ratchet finish bottle is 6,480 pieces; and the minimum tag-on order for the 32oz ratchet finish Tremont sprayer II is 4,608 pieces.

Alpha also offers these same three sizes in 28-400 necks. PET Tremont sprayers with non-ratchet necks will usually have higher minimums and may also have longer lead times than bottles with ratchet necks. Custom-colored, two-stage sprayers with either the 28mm ratchet finish or the 28-400 neck finish usually require a 50,000-piece minimum.
More info: www.alphap.com



Softlips Gets a Redesign

Dragon Rouge revamped Softlips products with modern packaging that includes a new logo and graphics which emphasize ingredients.

Originally positioned as a cosmetic alternative to traditional lip balm brands, Softlips, owned by The Mentholatum Company, reached out to brand and design consultancy Dragon Rouge to reposition the brand for growth. 


According to Marcus Hewitt, chief creative director, Dragon Rouge, “the brand, with its multitude of flavors, was a favorite of teenage girls, but needed to find a way to broaden its appeal to a wider audience of young women.”

While retaining the name, the logotype evolved from an inclined script to a stacked and contemporary one that conveys greater sophistication and shelf presence. The pure white slimline tubes express the natural essence while soft, pastel colors and pure ingredient photography on the cardboard panels aids shopability for the range of 51 SKUs including natural tints and flavored offerings.

The new Softlips brand is available in the US, Australia, South Africa, Europe and Canada.



World Wide Packaging Introduces Next Generation Of Foil Polymer Tube
World Wide Packaging (WWP), a provider of cosmetic packaging components and plastic tubes, has developed a foil polymer tube featuring a dual split chamber foil wall and represents another step forward in tube technology, according to the company.

WWP’s novel dual split chamber tube.

The innovative tube makes it possible for WWP’s cosmetics and skin care customers to store two formulas separately in one convenient, portable package, yet lets them combine instantly upon use, according to the company.

The tube has a foil wall between both chambers that allows it to contain almost any form of bulk product both securely and, from a consumer standpoint, functionally. The tube can be filled and crimped on any“Hot Jaw” tube filler, and its simple yet fashionable design will make it an attractive option to house product that calls for complementary formulas to be stored separately until applied.

“Our new dual split chamber tubes are practical in their simplicity—and for that same reason they are also very cost efficient,” said Jeffrey M. Hayet, executive vice president, global sales of World Wide Packaging. “We were able to keep the tubes compact enough to house two-formula products conveniently and attractively, which, of course, is vital when providing packaging solutions in the cosmetic and skin care market.”


Something New Sails In from M&H Plastics

M&H Plastics recently expanded its Spinnaker collection.

M&H Plastics added a 300ml size to its Spinnaker bottles—resulting in a range comprising 200-, 300- and 400ml offerings.

According to the company, the Spinnaker is a distinctively-shaped bottle and all three sizes take the same 23mm snap-on flip top cap. In addition the 200ml bottle is available with a 24/410 neck finish, which takes a wide selection of standard closures. The bottles are manufactured in HDPE and are also available in Co-Ex Soft Touch and Visistripe.

The Spinnaker is a contemporary shape set to become a classic and is ideal for the personal care sector, noted the company.