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November 22, 2005
By: TOM BRANNA
Editor
Idelle Labs, Ltd., an El Paso, TX-based subsidiary of Helen of Troy, reintroduced the Vitalis line of 2-in-1 shampoo/conditioners and styling products. The products address men’s concerns, such as thinning, weak hair and dandruff, with updated formulas. They retail for $3.99. Helen of Troy has signed a licensing agreement with Sunbeam Products for the use of the Health O Meter brand name for personal care products.
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