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August 22, 2024
By: Melissa Meisel
Ilia Beauty recently launched its new Lip Sketch Hydrating Crayon.
Since its release, the makeup product has completely sold out of five best-selling shades, with one Lip Sketch Hydrating Lip Crayon sold every 20 seconds on iliabeauty.com.
The coveted shades—Banquette, Genre, Night Bloom, Gala and Piazza—are now back in stock, according to the company.
Founder Sasha Plavsic drew inspiration from her childhood, growing up in a cedar home amidst the woods of the Pacific Northwest.
“The hybrid formula glides on creamy, feels nourishing and lasts up to 12 hours. It comes in 12 soft-matte shades that can be worn alone or together,” she added. “The crayon is encased in sustainably sourced cedar wood.”
The Lip Sketch Hydrating Crayon noted celebrities spanning from actress Ayo Edebiri, singer/songwriter Laufey and actress Rebecca Ferguson have all been seen using Lip Sketch for Summer 2024.
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