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Hosts special event for beauty bloggers in NYC.
February 2, 2015
By: Christine Esposito
Editor-in-Chief
Iman Cosmetics revealed its new collection at the brand’s first exclusive beauty blogger launch event held at in New York City’s Chelsea neighborhood. Recognizing bloggers' power and influence, the brand provided makeovers, live demos, selfie stations and live streaming accessible internationally. “There is no more exciting way to celebrate this bold new Collection launch than with the voices of the beauty industry, bloggers, who are a critical part of our marketing strategy,” said Iman Cosmetics' general manager Desiree Reid. More than 35 bloggers representing Asian, African American, Caribbean, Hispanic and Indian audiences attended with approximately 20 virtual bloggers by live stream from London, Philadelphia, LA, Miami, Atlanta, Phoenix, Chicago, St. Louis, Houston and Tampa. The collection, which includes a new eye shadwo pencils in six bold colors with twist-bottoms, and two paraben-free mascaras SKUs, is available Drugstore.com, Target.com, Walgreens.com and select Walgreens/Duane Reade stores.
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