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Properties include absorption, opacity, matting and softness.
April 13, 2012
By: TOM BRANNA
Editor
Imerys Performance Minerals (Stand No. J16) is launching ImerCare, its new natural minerals for cosmetics at In-Cosmetics 2012. The ImerCare product portfolio is the result of Imerys unique knowledge of mineral technology combined with application expertise and a commitment to new product development to select the most suitable mineral and grade to improve the formulation of cosmetic products. The ImerCare product family is made up of kaolin, perlite, mica, calcium carbonates and diatomite. Following the recent acquisition of the world’s leading talc producer, Luzenac, Imerys has broadened its portfolio even further with the widest range of cosmetic talcs available on the market for enhanced softness, silkiness and the right degree of covering power versus transparency and matt versus gloss. The ImerCare natural minerals portfolio offers cosmetics producers an unparalleled set of properties including absorption, opacity, matting and softness. All of these attributes can be optimized to meet individual formulation requirements through selective sourcing and processing control. From a consumer perspective, the ImerCare product portfolio provides benefits for a wide range of skin types including sensitive, dry and mature skins. ImerCare product based powders reduce shine with oil and perspiration blotting as well as improving coverage by increasing wearability. ImerCare minerals impart a dry look and feel at the end of the rub out. They also improve lash thickening and leave a smooth, shapeable texture. More info: [email protected]
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