In-Cosmetics 2011 Already Sets Records

The 2011 edition of In-Cosmetics is already the biggest show to date and there are still five months to go before the show opens, according to the organizers.

They note that 346 suppliers have already booked their stands for the Milan exhibition, which takes place March 29-31 2011, pushing stand space to a massive 10,440m², 175m² up on this year’s 20th anniversary event and beating all previous show records. Organizers explain the interest to exhibit is a sign of a revived personal care industry, with many projects that were put on hold during the recession being restarted and an increased number of new products being launched.

“The 2010 show was our biggest and most successful yet with exhibitors from more than 40 countries worldwide and almost 8,000 visitors,” explained Lucy Gillam, exhibition director, In-Cosmetics. “We certainly set a hard act to follow, so we’re delighted that next year’s show is attracting so many key players—Italian distributors such as the Faravelli Group, L.F. Castelli and Variati, market leaders like BASF and Croda, plus a large number of first-time exhibitors from Europe, Asia and the Far East.

“With the show’s expansion and increased demand for space, we have made more stands available, so interested businesses should get in touch as soon as possible.”

Features include in-focus which explores the development of sustainable cosmetics, the Innovation Zone which showcases some of the latest ingredients on the market, Marketing Trend presentations delivered by industry experts, along with Formulation Workshops and Scientific Seminars.

More info: www.in-cosmetics.com or contact Cathy Laporte on +44 (0)20 8910 7976.