In-Cosmetics ‘Connects’ Industry Before 2011 Show

In-Cosmetics has enhanced its digital presence through an integrated social networking campaign. Linkedin, Twitter, the company’s own blog site and brand new digital tool, Connect, will not only help to build the show’s reputation but will also improve awareness of the event amongst visitors and exhibitors alike for this premier event, which will be held March 29-31, 2011 in Milan.

The aim of the Linkedin group (www.in-cosmetics.com/linkedin) is to facilitate communication and ideas sharing between likeminded industry professionals. The growing database of more than 1,150 key contacts can be regularly updated with relevant show developments, plus the discussion forum means that exhibitors and visitors can share insights with one another. The organizers are also using the platform as a means of gaining feedback from all stakeholders to ensure the show is meeting their key objectives.

Meanwhile, the Twitter page (www.twitter.com/incosmetics) is intended to facilitate continuous communication and open-up a reciprocal and instantaneous dialogue between in-cosmetics and its followers. To-date, topics have included the latest show features, hot products to hit the industry shelves and links to the latest news.

“We have undertaken extensive research into the communication channels that our target exhibitor and visitor audience make use of and ascertained that digital and social platforms are becoming increasingly important,” said Cathy Laportes, In-cosmetics group marketing manager. “We now recognize that online networking is absolutely integral to our marketing communications. As the leading personal care ingredients event, it is essential that we tap into every possible tool to keep people abreast of the latest show developments.”

For the first time this year, the organizers of the show have also launched an exclusive blog at www.in-cosmetics.com/blog. The page sits on the In-cosmetics website and features contributions from some of the most revered experts in the industry. Scientists, consultants, heads of associations and journalists have all shared their personal opinions on issues of great relevance to the personal care ingredients industry.

Most recently, Carrie Leonard from Euromonitor International has written about the future of the Japanese beauty industry, Anna Ibbotson from Kline has provided some good-to-know stats on the C&T industry, whilst a number of high-profile journalists have examined topics including natural versus the knife, innovation and the post-recession beauty industry. (Organizers are constantly on the look out for qualified professionals within the personal care industry to blog about subjects of general industry interest, so to submit a suggestion, email [email protected] with details.

Also making its debut onto the in-cosmetics social media scene this year is the brand new tool, Connect. Connect provides exhibitors and pre-registered visitors with a diary, a detailed search facility and a fully integrated email system to network and arrange meetings. Users can also add a personal profile and save seminars, products or any other website content of interest, to their favorites. This will prove to be an invaluable tool for visitors and exhibitors at the show.