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Givaudan donates for new FiFi prize for 2012.
September 16, 2011
By: TOM BRANNA
Editor
The Fragrance Foundation reports that due to the generosity of Givaudan Fragrances Corp., a congratulatory$10,000 cheque will be presented to the winner of the Indie FiFi Award at a festive ceremony during the Elements Showcase at the end of January 2012. “We are delighted to support this Foundation initiative,” comments Cosimo Policastro, Givaudan’s executive vice president, fine fragrances, “and especially pleased to provide an extra measure of encouragementto these talented, creative free-spirits. We admire their entrepreneurial skills in balancing business with much passion and love of the art form that is fragrance.” Submission forms will be posted online early October at www.fragrance.org, www.elements-showcase.com and on various fragrance websites and blogs. Submission forms will be due late November. Judging will take place in early January 2012 in New York.
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