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Was part of company's Series A funding in March.
May 27, 2021
By: Christine Esposito
Editor-in-Chief
Symrise has invested in US-based startup Infinite Looks Inc., the company behind Sunday II Sunday. The ingredients supplier was part of a $4.2 million Series A funding round, along with Johnson & Johnson Innovation – JJDC, Inc. (JJDC) and Ignite Venture Studio. Symrise said it was taking this step to expand its expertise in the fast-growing segment of textured hair care, and to develop formulations that are perfectly adapted to the needs of active women. “With our investment in Infinite Looks, we have the opportunity to contribute and expand our expertise with ingredients and formulations for hair and scalp care in a fast-growing segment. We are delighted to be able to participate in this exciting market with our co-investors JJDC Ignite Growth Brands and the startup Infinite Looks,” explained Gabriele Vielhaber, senior vice president global accounts cosmetic ingredients at Symrise.
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