InnoCosme 2017 Bridges Gap Between Inspiration and Execution

As the world's second largest cosmetics market, China still faces numerous challenges. Inconsistent quality and similar positioning are among the toughest, especially for local players with insufficient efforts into scientific research and technological development. With increasingly stringent regulations, and more demanding consumers, product upgrading and differentiating are now on top of the agenda. This as a result puts even greater pressure on the R&D and QC sides of the manufacturers. The time has come to take full account of four key aspects attributing to a successful product; i.e. safety, stability, aesthetics and effectiveness.


As such, InnoCosme 2017, to be held November 23-24 in Shanghai, will provide the cosmetic industry with valuable knowledge on product differentiation and quality upgrading. Centering on innovation driven by biotech, the first event of its kind in China features advanced-yet-practical scientific approaches for cosmetic professionals, from advanced R&D, formulating techniques to regulation & testing, by bringing together the leading experts across different disciplines to share their insights.


During this two-day event, not only ever-trending topics will be covered, including the latest updates on regulation/legislation, sun care and anti-aging/anti-pollution, but also those recognized as the next big things, namely skin microbiome and delivery system in cosmeceuticals, as well as product customization. It is designed to help you gain inspirations in product R&D and overcome the technical challenges.


Topic highlights include:
• Natural/Green: discussing the major issues and solutions for“natural/green”cosmetics by focusing on bioactives and bio-fermentation;
• Sensory for user experience: exploring how to create a product with novel sensory characteristics, from the perspectives of formulating, and balancing sensory with effectiveness; and
• Safety and Effectiveness: discussing how to strike a balance between safety and effectiveness for a successful product, by focusing on the R&D and regulatory prospects of cosmeceuticals.

Speakers and topics include:
• Li Li, MD, PhD, department of dermatology & center of cosmetic evaluation, West China Hospital, Sichuan University, “Establishing and Managing an Effective System for Cosmetic Evaluation;”
• Tian Tian, R&D baby care Asia-Pacific associate director, Johnson & Johnson, “Safety Assessment of Mother and Baby Care Products;”
• Sheng Zhu, MD, PhD, head of department of dermatology and skin disease, Sichuan Provincial People's Hospital, “Skin Microbiota and Its Implications in Skin Conditions;”
• Susun An, team leader of safety research department, Amorepacific Corporation, “Human Microbiome Study: Skin & Scalp;”
• Ingmar Claes, chief scientific officer, YUN Probiotherapy, “Product Development and Claim Substantiation for Prebiotic/Probiotic Skin Care;”
• Xianghong Yan, senior manager/principal scientist, SK-II global technical marketing/GC Science Communications, “Applications of Gene Research and Big Data in Anti-aging Skin Care Development;”
• Seung Jin Hwang, Efficiency Development Research Institute Minister, LG Household & Healthcare, “Application of Fermentation Technology for Cosmetics;”
• Wei Y. Brian, CEO, WEI Beauty International, “How to Differentiate TCM-based Cosmetic Successfully?” and
• Danijel Hubman, president & CEO, Alpstories, on “Formula Technologies and Market Application in Customized Cosmetics.”


More info: www.bmapglobal.com/innocosme2017/#   or email: [email protected]