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Pair of new 3-in-1 products hit shelves this month.
February 17, 2010
By: TOM BRANNA
Editor
Innovative Brands has added a pair of new 3-in-1 products to its Pert Plus line. Pert Plus Moisturizing 3-in-1 contains vitamins A & E and aloe vera to help moisturize the skin while Pert Plus for Men Refreshing 3-in-1 expands on the existing Pert Plus for Men line and is specially formulated to provide a cool, tingling sensation, the company said. Both products are scheduled to be on store shelves this month. In conjunction with the launch, the brand will unveil a “Threedom” online video contest in April. The contest encourages participants to upload three-second videos highlighting what they need “Threedom” from: perhaps a cluttered shower, a shower hog, or a chatty co-worker. During the contest, Pert Plus will be giving away weekly prizes for products that help simplify life such as a Blackberry, TiVo, PlayStation 3, etc. Each quarter, the prizes will feature different categories, with the grand prize—a three-island trip to Hawaii—being chosen in December for the most popular video.
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