Instagram measuring the success of ads

Like it…then buy it. Instagram launched ads about year and a half ago, and now the platform wants to take things to the next level, offering a means for consumers to not only like what they see, but buy it too. According to a company blog post in June, users will be able to learn about a product or service and “then take action directly from an ad to sign up on a website, buy a product, or download an app.”

In addition, Instagram will use more Facebook data to help advertisers target ad viewers.

Instagram contends “it will continue to connect businesses to the right people through expanded targeting options. Working with Facebook, we will enable advertisers to reach people on Instagram based on demographics and interests, as well as information businesses have about their own customers. We will also improve the feedback mechanisms within Instagram to give people greater control and improve the relevance of the ads they see.”

According to the social media platform, there are more than two million advertisers who actively use Facebook to market their business, and “we want to leverage the best of Facebook’s infrastructure for buying, managing and measuring the success of ads on Instagram.”