Intelligent Nutrients To Open its First Retail Spot

A rendering of the first Intelligent Nutrients shop that opens this month in Minneapolis.

• Horst Rechelbacher knows that when it comes to beauty, it’s what’s on the inside and the outside that counts. That’s why the Aveda founder is opening his first retail location with a 1,000-square-foot spot in Minneapolis’ Mall of America. The site is set to open on Black Friday.

The store will include the latest gadgets to help consumers keep up with what’s available from the comfort of their iPads as well as include a private back room for hair services, including blowouts and scalp massages and treatments. Complimentary energy reading services will also be offered, which calculate client’s energy levels with a biofeedback machine before and after sampling Intelligent Nutrients products.

Intelligent Nutrients execs say another site is being discussed, and may open in New York next year.
In other news, Intelligent Nutrients was named Green Product Company of the Year at The Green Spa Network’s (GSN) First Annual Sustainability Awards.

GSN is a community of like-minded spas and resource partners comprised of nearly 100 influential spa locations with an estimated purchasing power of $30+ million per year.The association provides its members with a Green Toolkit to guide them in evaluating their sustainability commitment, and educating them on how to implement greening measures.

More info: www.greenspanetwork.org