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Inter Parfums Lands Betsey Johnson

Fragrance and cosmetics deal with designer runs through 2015

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By: TOM BRANNA

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Inter Parfums has signed itself another fashion designer. Betsey Johnson has signed a licensing deal for fragrances and personal care products — as well as color cosmetics.

The agreement runs through Dec. 31, 2015.

Th plan is to kick off with a “revival” of Johnson’s first scent, a modern interpretation of her fragrance from 1982. “It was a favorite, one of those do-it-yourselfers,” she said. “We got as close as we could [to the original formula],” she said of the current Inter Parfums iteration.

The fragrance is due in Johnson’s 66 boutiques, website and a yet-to-be-determined retail chain next month. That introduction will be followed by a newly developed women’s scent slated to bow next year. The scents will be composed via a collaboration with Firmenich.

The agreement with Johnson enables Inter Parfums to sell the fragrances and beauty products to specialty and department stores as well as other retail outlets worldwide, the firm stated.

Once before, in 2003, Inter Parfums dabbled in color cosmetics via a collaboration with Diane von Furstenberg, an experiment that ended in 2007, according to the designer.


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