Inter Parfums Snags Rochas

Interparfums S.A. will acquire Rochas from Procter & Gamble in a $108 million all cash deal that is expected to close by the end of June. The deal will cover all brand names and registered trademarks for Rochas (Femme, Madame, Eau de Rochas, etc.). The brand had sales of $46 million in the most recently concluded fiscal year.


“For the first time, this acquisition will integrate both fragrances and fashion,” said  Jean Madar, chairman and CEO of Inter Parfums, Inc. It will open up new opportunities in terms of creativity as well as aesthetic design and marketing choices. It will also allow us to apply a global approach to managing a fragrance brand boasting very high name recognition and without time constraints. Finally, this acquisition has generated enormous enthusiasm internally and high motivation by all to reestablish Rochas' position, even more preeminent in the universe of luxury. Under Interparfums, we could generate approximately €25 million of sales in 2016.”


Founded by Marcel Rochas in 1925, the brand began as a fashion house and expanded into perfumery in the 50s under Hélène Rochas' direction. Today, sales are driven mainly by the Eau de Rochas fragrance line. Rochas brand sales include US$2 million of royalties generated by the fashion and accessory business via its portfolio of license agreements.