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Inter Parfums’ Shining Moment?

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By: TOM BRANNA

Editor

Is this deal a diamond in the rough for Inter Parfums? The fragrance company has entered into an exclusive, worldwide license agreement with London-based Graff Diamonds for the creation, development and distribution of fragrances under the Graff brand. The eight-year agreement has three-year automatic renewal options, potentially extending the license until December 31, 2035.

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