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New Gillette Guard Razor Debuts in India
November 4, 2010
By: TOM BRANNA
Editor
New Gillette Guard Razor Debuts in India INDIA: P&G has rolled out Gillette Guard in India, billed as the first razor the brand has ever designed from start to finish for consumers in emerging markets—specifically the one billion-plus men around the world who are not shaving with Gillette. According to P&G, most men in emerging markets shave with double-edge razors, and they have not been able to afford more advanced technology.The Gillette Guard is a razor system designed for their unique needs and preferences. For example, men in these markets desire a razor that can help manage longer hair because they don’t shave every day, and since they often lack running water, place high importance on easy-rinsing technology. To that end, Gillette Guard features a single-blade system lined with a safety comb designed to prevent nicks and cuts, a flexible pivoting razor head that helps better maneuver the curves of the face and neck and tackle the hair under the chin, and an easy-to-maneuver handle with a lightweight, ribbed design that excellent one-handed control. In addition, the new razor features easy-rinse cartridges to prevent clogging. Gillette said it also changed the way it manufactures the razor, using more than 80% fewer parts and a simplified process to ensure affordability. The razor, which hit the market last month, has a suggested retail price of 15 rupees (approximately $0.33) with refill cartridges for approximately five rupees. Hain Celestial Expands Martha Stewart Into Canada CANADA: The Hain Celestial Group, Inc. has expanded the availability of Martha Stewart Clean household cleaning products into Canada. The line of premium natural cleaners, which offers solutions for laundry, kitchen, bathroom and general household use, will be stocked in grocery stores and mass outlets. P&G Opens New Hair Care Factory in Romania ROMANIA: Procter & Gamble Co. has opened a plant in Urlati, Romania that will produce shampoo and hair care products for sale in the growing markets of Eastern Europe, including Turkey, Russia and Ukraine. Romanian President Traian Basescu and P&G’s chairman, president and chief executive, Bob A. McDonald were on hand for the opening ceremony. Indian Personal Care Ingredients Market To Grow Through 2014 INDIA: In 2009, the market size for specialty personal care ingredients in India was estimated at over 33,000 tons, and volume growth rate between 2010 and 2014 is expected to reach 9.6% during the four-year period, according to data from “Personal Care Ingredients 2010: India Market Analysis and Opportunities” a new study from Kline & Company. As steadily increasing disposable income levels continue to change the spending habits of the country’s sizable population, and awareness for new formulations grows, India has the potential to become one of the major consumption markets for personal care ingredients. The highest volume growth is expected for emollients, with a projected 11.3% increase by 2014, according to Kline. The addition of UV protection to skin products has also provided a lift, establishing UV absorbers among the most rapidly expanding product categories. High volumes and low prices of cosmetic products characterize India’s personal care industry. Many traditional commodity chemicals, including sodium lauryl sulfate and sodium lauryl ether sulfate, are used in formulations. There has been less demand for specialty chemicals and the majority of existing demand remains satisfied through imports. However, an increasing number of personal care products now incorporate specialty ingredients in their formulations. Among specialty ingredients, specialty surfactants are the leading product category, followed by conditioning polymers, accounting for a combined volume market share of over 40%.
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