International Sales Help Revlon’s Results Soar

Revlon’s 2016 net sales soared nearly 22% to $2.3 billion. Net sales of Revlon color cosmetics were essentially flat, as a result of strong sales growth internationally, offset by lower net sales in North America due to softening trade conditions in core cosmetics categories. Revlon’s professional segment net sales in 2016 increased 2.4%, primarily due to higher net sales of American Crew men’s grooming products as a result of the Elvis Presley branded marketing campaign and Revlon Professional hair products which were helped by the launch of Revlon Professional Be Fabulous and Revlonissimo Colorsmetique.


These increases were partially offset by lower net sales of CND nail products, according to Revlon. Elizabeth Arden segment pro forma net sales in 2016 increased 1.8% primarily driven by increased net sales of Elizabeth Arden skin care and color cosmetics, partially offset by lower net sales of celebrity fragrances. In Revlon’s “other” segment, which primarily includes the operating results of the CBB fragrance business, sales increased 4.9%, primarily due to net sales associated with newly-acquired distribution rights in Europe. 


“I am encouraged by the progress we have made since the acquisition of Elizabeth Arden, and enthusiastic about the opportunities presented by our newly combined company’s enhanced portfolio of brands, size, scale, profitability and international growth momentum,” Revlon president and CEO Fabian Garcia said.