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February 5, 2003
By: TOM BRANNA
Editor
The Prestige Packaging & Design (IPP&D) Symposium will occur April 22-23 at the Roosevelt Hotel in New York. Organized by the educational department of Health and Beauty America (HBA), the conference will teach marketing and packaging executives how to utilize marketing and communications tools to strengthen brand image, increase sales impact, build prestige and enhance products’ value.On April 22, IPP&D will open with a keynote address by Roger Caracappa, senior vice president of global packaging at Estee Lauder entitled, “My passion of the moment: packaging excellence.” The second keynote address, on April 23, will be delivered by Marc Gobe, president and chief executive officer of Desgrippes Gobe. He will present, “Emotional branding: connecting to peoples’ hearts with passion.”Other topics include leveraging master brands, multicultural packaging, global packaging trends, and symbolism and brand identity.In other news, the World Congress will also be held April 22-23 at the Roosevelt Hotel entitled, “High Performance Ingredients & Emerging Technologies.” Organized by the Person Care & Technology Expo (PCITX), this forum will focus on the latest cosmeceuticals, naturals, botanicals and biotechnologies. Dr. Albert Kligman of the University of Pennsylvania will deliver the keynote address, “Cosmeceuticals: the new threshold,” on April 22. Additional topics include delivery systems, market trends, encapsulation and innovative natural and synthetic products.More info: (609) 452-2800; Website: www.hbaexpo.com.
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