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IT Cosmetics Adds Eyebrow SKU

New Power Lift pencil out on QVC in mid-May.

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By: TOM BRANNA

Editor

Anti-aging marketer IT Cosmetics is bulking up its innovative collection by way of a small product with a big name. The new Brow Power Lift Illuminating, Lifting Pencil of Light With Hydrolyzed Collagen and Vitamins A, C & E ($24) launches on QVC in mid-May. According to the company, it lifts the look of brows, opens up and brightens eyes.

Brow Power Lift is anti-aging dual illuminating pencil is packed with hydrating and skin loving ingredients plus micronized pigments to instantly lift the eyes.The high performance illuminating pigments last all day, plus the anti-aging benefits work simultaneously for younger looking, lifted features.

Brow Power Lift matte illuminator and pearl illuminator are talc-free, ultra Luxe and infused with an ultra-hydrating age reverse and prevent technology including hydrolyzed collagen and vitamins A, C & E. A sharpener is included with every purchase.

The company also sells an anti-aging eyeshadow, eye primer and loose powder.

More info: www.itcosmetics.com


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