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It’s Official! Coty and Lady Gaga Announce Partnership

Grammy-winning artist to debut global fragrance line in Spring 2012.

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By: TOM BRANNA

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Coty Inc. officially announced the signing of international and multifaceted artistic force Lady Gaga to develop and market her first-ever signature fragrance.

The yet-to-be named fragrance line is expected to launch in Spring 2012. Distributed worldwide, the fragrance will be managed by the Coty Beauty division in close collaboration with Lady Gaga, who will be creative director, and her Haus of Gaga team. Marketing plans for the fragrance are currently in development.

Having sold more than 13 million albums and 52 million singles worldwide, Lady Gaga is one of the most influential celebrities and powerful musicians today, making the artist the most recent dynamic addition to Coty’s portfolio of celebrity partnerships, according to the company.

“Lady Gaga’s universal appeal makes her a subject of fascination. A force like no other, Lady Gaga is explosive, provocative and sexy, three traits which pave the way for an extraordinary fragrance experience for consumers,” declared Bernd Beetz, Chief Executive Officer, Coty Inc.



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