Company News, Marketing News

It’s A 10 Hits New Heights

Hair care company's aerial takeover on the California coastline.

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By: Christine Esposito

Editor-in-Chief

A  bird? A plane? No, it is the It’s A 10 Blimp!
 
To celebrate festival season, It’s a 10 Haircare is flying a blimp over the California coastline, hitting Coachella and Stagecoach from April 10 to May 2 to announce its “Free Leave-In” Campaign.

Consumers who spot the blimp and visit FreeLeaveIn.com to can claim a limited edition sample of the brand’s Miracle Leave-In Product, according to the brand.
 
“My business motto is to go where they don’t go. In true It’s a 10 fashion, we’re doing just that and taking it up to full volume,” said founder and CEO Carolyn Aronson.
 

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