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The link between hair and confidence.
March 20, 2015
By: TOM BRANNA
Editor
The majority of American women say that “a bad hair day would make them feel less confident than on a good hair day,” according to results of a new study by L'Oreal. In fact, 77% of women agree with that statement. As a result of the survey findings, the company has launched the L'Oreal Paris Advanced Haircare #POWERON campaign, a multi-channel women's empowerment initiative that includes social media conversations across platforms, in-person events from coast to coast, and a once-in-a-lifetime opportunity to spend “Power Time” with L'Oreal Paris Advanced Haircare spokesmodel Karlie Kloss. “#POWERON revolves around the profound insight that when a woman experiences her most beautiful hair, she can harness a very special kind of power that's truly extraordinary,” says L'Oreal Paris Senior Vice President of Marketing, Malena Higuera. “Through #POWERON, L'Oreal Paris' largest haircare campaign to-date, our goal is to bring this insight to life and inspire women to experience the powerful feeling of beautiful hair every day and embrace their most confident selves.” To kick-off the campaign, L'Oreal Paris spokesmodels, celebrity brand hair experts, and well-known social media mavens will take to social media to share their very own powerful hair moments, describing and showing how they feel when their hair is “on” with the hashtag #POWERON. Women everywhere can take part in the conversation by sharing their powerful hair moments via uploading photos, quotes, or images to Facebook, Twitter, and Instagram tagging @LOrealParisUSA and #POWERON. Anyone who uploads content to social media tagging @LOrealParisUSA, #POWERON and includes #POWERONCONTEST will be entered to win “Power Time” with Karlie Kloss, a modern icon for women's empowerment, encouragement, and inspiration. The grand prize will consist of a trip to New York City to spend time with Karlie, during which Karlie will share her secrets for how to step out into the world poised and self-assured. Entries are being accepted from March 20 – April 17, 2015, and the winner will be notified on April 24, 2015. Selections will be narrowed down by a panel of L'Oreal Paris judges. For further details, visit www.powerofbeautifulhair.com
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