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Maybelline reveals Fall 2012 lineup.
February 6, 2012
By: TOM BRANNA
Editor
More makeup artists. More designers. More shows. More participation from Maybelline New York’s global community and consumers.Now in its sixth season as the official cosmetics sponsor of Mercedes-Benz Fashion Week in New York, Maybelline New York has announced its lineup of sponsorships and initiatives.This season includes collaborations with an increasingly diverse roster of fashion and beauty talent, a new installation of its iconic advertising campaign and a continued robust digital presence. With its biggest backstage roster yet, Maybelline New York will be lending its talent to a bevy of shows which, once again, displays a mix of venerable fashion leaders and exciting up-and-coming talent including BCBGMAXAZRIA, Pamela Love, Billy Reid, Wes Gordon, Rachel Zoe, L.A.M.B., DKNY, Custo Barcelona, Carlos Miele, Bibhu Mohapatra, Betsey Johnson and J. Mendel. Maybelline New York Global Makeup Artist Charlotte Willer and Maybelline New York Makeup Artist for Spain, Gato, will continue to masterfully lead Maybelline New York’s backstage teams for several shows this season. In addition, Maybelline New York is also broadening its team of backstage talent for this season with the addition of world renowned independent makeup artist Charlotte Tilbury who works with the industry’s leading designers, models, photographers and magazines and will head the J. Mendel and Rachel Zoe shows for Mercedes-Benz Fashion Week in New York Fall 2012. Maybelline New York, in partnership with YouTube and IMG, will once again deliver the excitement of Mercedes Benz Fashion Week in New York to fashion lovers everywhere.Starting Feb. 9 through Feb. 15, 30 designer shows will be live streamed to www.YouTube.com/LiveRunway. Fashion enthusiasts will find no shortage of thrilling content from show schedules, backstage beauty looks, insider interviews, how-to videos to mobile live streaming of the hottest shows.Maybelline New York fans can also get their behind-the-scenes beauty fix by following @Maybelline on Twitter and visiting Maybelline New York’s Facebook page and Tumblr blog for live updates and commentary from the week’s shows and events. More info: www.maybelline.com
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