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Jack Black Expands Presence with Pro Football

Products placed in locker rooms, sampling in stadiums for eight teams.

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By: TOM BRANNA

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Jack Black is bringing high-performance skin care to eight NFL teams including the Dallas Cowboys, Washington Redskins, New York Jets, Chicago Bears, Green Bay Packers, San Francisco 49ers, Seattle Seahawks and the Buffalo Bills, as the brand will stock its facial and body products in their locker rooms.


The company will also provide team-branded products for fans attending home games via in-suite amenities and sampling throughout stadiums.


“We are thrilled to expand our partnership with some of the nation’s top football franchises and provide both athletes and fans exclusive experiences with Jack Black,” said Patricia Finn, VP of marketing at Jack Black. “Our goal is to help aid players’ recovery post-game and give fans the chance to experience Jack Black products.”

Dallas-based Jack Black men’s skin care line first launched its game time promotions in 2009 through a partnership with the Miami Dolphins and quickly grew the campaign to include six franchises including its hometown team, the Dallas Cowboys.

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