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Jack Black Signs with Dallas Cowboys

Products placed in locker room and fan suites.

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By: TOM BRANNA

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Dallas-based Jack Black has partnered with the Dallas Cowboys in a first-of-its-kind partnership in which its premium skin care products will be distributed to the team’s fans and suite holders.

The Jack Black program will offer exclusive products for the luxury suite restrooms, includingits 16 oz Industrial Strength Hand Healer and 16 oz All-Over Wash. These products will showcase a co-branded label combining the well-known Jack Black diamond with the iconic Cowboys’ star. In addition, a range of products will be placed in the Cowboys’ locker room at their practice facility. This includes a selection of Jack Black’s new Performance Remedy products formulated specifically for athletes to help enhance performance and speed recovery.

“We are thrilled about our new partnership with the Dallas Cowboys,” said Patricia Finn, director of marketing at Jack Black. “We have had great success executing innovative, engaging programs at sporting events, effectively targeting male fans. Given that Jack Black is a Dallas-based skin care company, we look forward to exposing men and women in our hometown to our brand and our products.”

In 2009 Jack Black had a different partnership with the Miami Dolphins.

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