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Jafra Starts Cosmetics Unit in India

JV with Ruchi Group "fast tracks" market entry.

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By: TOM BRANNA

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Jafra Ruchi Cosmetics India, the joint venture between the Ruchi Group and the parent company of Jafra Cosmetics International, Vorwerk Group, has started operations in New Delhi, India.

Located in Connaught Place, the business is offering 53 Jafra products including the flagship Royal Jelly line, Jafra Dynamics lines as well as skin brightening and fragrance products selected specifically for the India market.

“We are confident that India will quickly become a leading growth market for Jafra’s worldwide portfolio. Our unique and competitive partnership with Ruchi has allowed us to fast track our market entry into India and will provide the foundation for success. Most importantly, the Jafra business opportunity will provide powerful income earning opportunities for many people in India who are looking for the chance to transform their lives,” said Jafra president and chief executive officer Dr. Friedrich Kroos.

Jafra Ruchi Cosmetics will hold an official grand opening ceremony on Nov. 22 at the Kingdom of Dreams in New Delhi.

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