James Gager Takes New Post at Estée Lauder

Gager will continue to report to John Demsey, group president of The Estée Lauder Companies and will begin his new assignment immediately.

“James Gager is a game-changer,” said Demsey. “He is one of the most innovative, original, masterful creative leaders in the fashion and beauty world. James’s vision and widely admired creative collaborations have impacted the entire cosmetic industry and we want to maximize his rare talent across more of our brands.”

Gager’s current position is senior vice president creative director, M•A•C Cosmetics Worldwide where he has been instrumental in growing the M•A•C brand into the number one makeup artist brand in the world. Since 1999, he has conceptualized all creative activity for the M•A•C brand, with highlights including Barbie for M•A•C, Hello Kitty for M•A•C and Lady Gaga for Viva Glam. He conceptualized the M•A•C Beauty Icon Series celebrating mature beauty featuring Liza Minelli, Catherine Deneuve and Raquel Welch, and alsooversaw the creative activity for the Sean John brand.

Before joining M•A•C, he was the creative director for Prescriptives for 20 years where he created ground-breaking campaigns for Virtual Skin and the visionary, trend-setting All Skins campaign that identified the importance of reaching out to diverse consumers.