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Jane Iredale to Honor Applegate with Lipstick

Fundraising product for LBBC thinks pink

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By: TOM BRANNA

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Iredale Mineral Cosmetics, manufacturer of Jane Iredale, will continue its partnership with Living Beyond Breast Cancer (LBBC), a non-profit organization dedicated to educating and improving the lives of women living with breast cancer. The brand has developed a new lipstick shade specifically to support this cause.

Christina PureMoist LipColour is a universally flattering pink shade, packaged in a bright pink tube and named in honor of actress and breast cancer survivor, Christina Applegate, according to the company.With each lipstick sold, Iredale Mineral Cosmetics will donate $2 to LBBC with a minimum donation of $25,000 in 2009.

In addition, the brand will also be bringing back last year’s top-selling In The Pink PureGloss for Lips, a translucent, shimmering pink shade perfect for everyday wear. LBBC will also receive $2 from the sale of each In The Pink.

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