Jason Plants Trees for Earth Day

In partnership with the Canopy Project, now through April 30, Jason Natural Cosmetics will plant a tree for every new “like” on the Jason Facebook page. The Canopy Project has already planted over 1.5 million trees in 18 countries.

The partnership with Jason is expected to help bring the Canopy Project closer to its goal of planting ten million more trees over the next five years. As unpredictable weather, increasingly frequent and violent storms, floods and fires have created devastating soil erosion, Earth Day Network (EDN) is relying on the support of sponsors like Jason to dramatically increase the number of trees planted for soil cover.

Earth Day Network’s mission is to broaden, diversify and mobilize the environmental movement. EDN coordinates Earth Day, mobilizing over one billion people in 192 countries every year on environmental challenges impacting health, quality of life and the natural world. Each year, the trees planted via their Canopy Project help communities – especially in the world’s impoverished areas – sustain themselves and their local economies. In many cases, these lands have been damaged by fire, flood or stripped bare of trees by logging.

“The Jason name means ‘healer’ in Greek. We stay true to our mission to create innovative personal care products that are safer for us, our families and the planet,” says Nathalie Yin, director, marketing of Hain Celestial Personal Care. “As deforestation has compromised the economic and environmental stability of communities around the world, we’re thrilled to be aligned with a charitable initiative that helps ‘heal’ forests and their associated communities. We’re all very proud to be doing our small part.”

More info: www.facebook.com/JASONPersonalCare or www.earthday.org/.