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Brand responsibility to shift to Bill George, president of Markwins.
May 10, 2016
By: Christine Esposito
Editor-in-Chief
Bill George, president and COO of Markwins Beauty Brands will add Physicians Formula to the roster of brands he currently oversees. This shift comes after longtime senior manager, Jeff Rogers, president of Physicians Formula, announced his resignation in order to spend more time with his family. George’s appointment is the first step in the new organizational structure focused around three strategic pillars, which includes plans enhance its existing R&D centers in Los Angeles and Shenzhen, China, with significant investment in talent and resources, in addition to opening a new satellite facility in Shanghai. In addiiton, the company is consolidating its branded portfolio to have dedicated customer service-centric sales, marketing and analytic support teams across all global regions.
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