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Beijing Dabao Cosmetics Co. Ltd. is a successful brand in China
August 1, 2008
By: TOM BRANNA
Editor
Johnson & Johnson (China) Investment Co., Ltd. today announced that it has acquired Beijing Dabao Cosmetics Co., Ltd. from Beijing Sanlu Factory and the Beijing Dabao Co. Ltd. Staff Shareholding Committee. The acquisition was completed after receipt of all necessary government approvals and procedures. Financial terms of the transaction are not being disclosed.
“This transaction is an extension of our commitment to China, and to the continued development of China’s consumer health care sector,” said Jesse Wu, President of Johnson & Johnson (China) Investment Co., Ltd.
“Since establishing our first joint venture in China in 1985, the Johnson & Johnson Family of Companies has continuously demonstrated its commitment to improving the health and well-being of Chinese families, and to China as an important market. We are very pleased to add the well-known and respected Dabao brand to our growing portfolio of health care brands in China. We look forward to working with our new colleagues at Dabao to serve even more Chinese families with Dabao’s leading Chinese products.” Other Johnson & Johnson consumer skin care brands in China include Johnson’s Baby, Neutrogena and Clean & Clear.
“We are proud to be an Official Partner of the Beijing 2008 Olympic Games and Paralympic Games. We also have launched the Johnson & Johnson Family Health Initiative in China—a comprehensive campaign featuring a number of national health education programs that will help families in China enjoy happier, healthier lives,” Mr Wu added.
Dabao personal care brands have met a wide range of needs for Chinese consumers since 1985. Its skincare line includes products well-known in Chinese households, including Sod Milk, Beauty Day Cream, and Sod Protein Milk.
”Dabao is a successful brand in the China market, and a brand we respect. We plan to develop the brand further with the help of Dabao’s unsurpassed local market knowledge and our experience in marketing, research and product innovation,” said Mr. Wu.
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