J&J Rolls Out New Johnson’s Natural Line

J&J has rolled out Johsnon’s Natural, a new line of products featuring at least 98% plant and fruit-derived natural ingredients and the brand’s iconic No More Tears formula.

The line consists a foaming baby wash, baby shampoo, baby lotion, a 2-in-1 hand and face foaming wash for kids and a 3-in-1 shampoo, conditioner and body wash.Products are scented with Johnson’s Allerfree fragrance, which contains subtle notes of white floral, powder and vanilla scents, which is naturally derived and free of known allergens and irritating essential oils, according to the company.

“Johnson’s is a leader in developing baby products that are mild and gentle to meet the different needs of all moms and caregivers,” said Rich Hildebrandt, group product director for the brand. “We’re thrilled to provide moms with trusted, natural products that are affordable and available at mass retail. Not all natural products are suitable for children, but the new line by Johnson’s is not only designed specifically for babies, it also won’t break the bank.”

To support the launch, the company has created a new micro site, www.johnsonsnatural.com, and has teamed up with teamed up with National Wildlife Federation in support of their efforts to inspire families to spend more time outdoors in nature.