Company News, Marketing News

Joe Grooming

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By: TOM BRANNA

Editor

l Joe Grooming, a Boulder, CO-based organic men’s grooming products company, partnered with UK’s Red Piranha motorcycle racing team to support rider Simon Andrews and the team’s inclusion in the 2003 British Supersport championship. They will appear in marketing campaigns in the UK and Europe. Also new is Joe Fragrance, a citrus, spicy and musky scent with European herbs. It is housed in a simple sloped bottle and embossed box.

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