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John Frieda Adds At-Home Straightening Product

Frizz-Ease 3-Day Straight is new semi-permanent solution.

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By: TOM BRANNA

Editor

John Frieda Hair Care has launched what it is calling the “first at-home answer” to semi-permanent straightening: Frizz-Ease 3-Day Straight semi-permanent styling spray.


The new semi-permanent straightening solution, which retails for $9.99, gives women with coarse, curly hair at-home access to the benefits of salon straightening treatments by harnessing the power of keratin protein.

According to Harry Josh, John Frieda’s international creative consultant, Frizz-Ease “makes the same benefits of a salon straightening treatment available at home for the first time, taking semi-permanent straightening out of the salon and putting it within everyone’s reach.”

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