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November 14, 2005
By: TOM BRANNA
Editor
Joico International will participate in a 10-city mall tour program targeted at teens, entitled “The Scene.” It will feature Ice Hair Spiker products, highlighting the popular Spiker Colorz. The mall exhibits will focus on sampling, fashion, technology, music and sports, with “scenes” showcasing the lifestyles of today’s trendiest teens.
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