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New campaign to promote product line.
February 8, 2016
By: Melissa Meisel
Joico’s all about putting the “Joi” back into curls with a new product line and campaign. With Joico’s new Curl collection, consumers can have confidence in textured hair, said the company. Products span from a sulfate-free shampoo to a curl-correcting milk with a pH of 3.5-4.5 to balance hair’s pH, causing it to constrict and evenly “push out” water eliminating fast-drying, frizzy ends. The company wants fans to share their funniest hair care moment “with the rest of your coil-care sisterhood” on Joico’s Facebook page and enter for your chance to win great prizes just for you Curly Girls! Visit facebook.com/joico and click on the “Curl Contest” tab at the top to share your funniest curly girl moment for your chance to win! More info: Joico.com
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